*Sponsored post: Vitant®*
Healthy hair starts long before it reaches the surface. The condition of every strand is determined by the biology happening deep within the follicle, where growth, repair and pigmentation are carefully regulated. Vitant® was created to work where the problem actually begins, combining patented biotechnology with clinically studied ingredients to support healthier, stronger hair.
Most hair products focus on what you can see. Vitant® focuses on what you can’t.
Developed by Dr Joan van Wyngaard, BPharm, MBA, MSc Pharmacology and PhD, known as The Ingredients Doctor™, the Vitant® range was built around one principle: if hair loss begins in the follicle, the solution has to work there too.
The science-led range includes the Vitant® Shampoo, the new Vitant® Hair Conditioner, the Vitant® Scalp Leave-On Serum, and the new Vitant® Hair Regrowth Serum. Together, they create a complete scalp and hair protocol designed to address multiple biological drivers of hair thinning while supporting long-term follicle health.
Available directly from www.vitant.co.za, the range offers consumers access to clinically backed hair care that goes beyond cosmetic improvement.
Why the follicle matters
Every visible hair is produced by a living hair follicle beneath the scalp.
Each follicle cycles through an active growth phase (anagen), a short transition phase, and finally a resting phase before the hair sheds. Under normal conditions, approximately 85–90% of follicles remain in the active growth phase.
Stress, hormonal changes, poor sleep, oxidative damage, nutritional pressure and scalp inflammation can prematurely push follicles out of this growth phase. Weeks or even months later, thinning, shedding and, in some cases, premature greying become visible.
This is why Vitant® was formulated to target the biology inside the follicle rather than simply coating the hair shaft.
A complete protocol from root to tip
The Vitant® range begins with two products designed to prepare and support the scalp environment.
The Vitant® Shampoo (R360 for 200ml) is formulated with ALGAKTIV® BioSKN® (Chlorella Vulgaris Extract), biotin, rosemary oil and hydrolysed keratin. Rather than simply cleansing, it supports the scalp microbiome while removing excess sebum and dead skin cells that may interfere with active ingredient penetration.
The new Vitant® Hair Conditioner (R240 for 250ml) complements the shampoo by repairing cuticle damage without silicone occlusion of the follicle openings. It also contains ALGAKTIV® BioSKN®, extending scalp microbiome support during the conditioning step while helping restore the hair shaft.
These products provide the ideal foundation before introducing the leave-on treatment serums.
The original Vitant® Scalp Leave-On Serum
The cornerstone of the range is the Vitant® Scalp Leave-On Serum (190 for 50ml), formulated with two patented biotechnology ingredients: ALGAKTIV® Densidyl® and ALGAKTIV® BioSKN®.
ALGAKTIV® Densidyl® combines Chlorella Emersonii Extract and Spirulina Maxima Extract in a liposomal delivery system designed to reach follicle depth. Its mechanism is particularly unique because it targets several biological pathways simultaneously.