Press Release
ENOUGH. Beauty Health, South Africa’s pioneering upcycled beauty brand, introduces two new additions to its expanding range: Vinifirm Contouring Crème and PhytoBright Pigmentation & Dark Spot Corrector. These launches come on the back of extraordinary brand growth, with ENOUGH. reporting a 244% increase in revenue over the last six months compared to the previous financial year.
Globally, demand for clean and circular beauty continues to accelerate. The clean beauty market, valued at $6.5 billion in 2021, is projected to reach $15.3 billion by 2028, growing at a CAGR of 12.13%. Meanwhile, the global market for upcycled cosmetic ingredients was worth $231.5 million in 2021 and is expected to rise to $433.5 million by 2031. ENOUGH. is at the forefront of this transformation, showcasing the power of turning natural byproducts into high-performance beauty solutions.
New product launches
Vinifirm Contouring Crème (175ml, R650)
Vinifirm Contouring Crème is a rich, velvety formula that brings science and sensorial pleasure together. At its heart is Viniferol®, a next-generation active upcycled from French grapevine shoots. The crème has been clinically shown to leave skin firmer, smoother and more contoured within 56 days of twice-daily use.
Remarkably, Viniferol® is around 245 times more potent than caffeine in stimulating lipolysis pathways, delivering visible firming and sculpting effects at a low concentration. Blended with Shea and Mango Butters, Aloe Vera and nourishing plant oils, and uplifted by the delicate aromatics of neroli and ylang-ylang, Vinifirm is as much a ritual of indulgence as it is a treatment for results.
Vinifirm’s packaging has been designed with circularity in mind. The outer sleeve is removable, and the container itself is unprinted so that it can be washed out and easily reused, encouraging a longer life cycle and reducing waste.
Phytobright Pigmentation & Dark Spot Corrector (80ml, R750)
PhytoBright is a multipurpose brightener and moisturiser designed for both face and body, including areas often overlooked, such as underarms, knees, elbows and intimate zones.
Powered by Vitisin®, a COSMOS-approved grape root extract clinically shown to regulate melanin production, it helps fade existing pigmentation while preventing new dark spots from forming.
Enhanced with Bakuchiol (nature’s retinol), Liquorice Extract, Rice Bran Oil and Kalahari Melon Oil, the formula works in synergy to even skin tone, accelerate cell renewal and deliver long-lasting hydration. Upcycled Hop Oil adds soothing benefits, leaving skin calm, supple and radiant.
At 80ml, PhytoBright is nearly three times the size of traditional pigmentation serums, extending its life while functioning as a daily moisturiser. This circular design approach reduces the need for multiple products, streamlines routines and maximises results, offering more in every bottle.
“Circular design is at the core of Phytobright,” explains founder Ginette Blackbeard. “By creating products that serve more than one purpose, we extend utility, reduce waste and help people simplify their routines while maximising results. Our range is carefully curated to avoid over-consumption, offering only what truly adds value.”
ENOUGH. continues to expand its product line while redefining beauty-health in South Africa. Every formulation is plant-based, cruelty-free (certified by Beauty Without Cruelty), and ethically sourced. Many of the brand’s raw ingredients are COSMOS-certified, ensuring high global standards of sustainability and safety are upheld throughout the process.
Blackbeard comments, “ENOUGH. was created to show that what we call byproducts are actually untapped potential. Ingredients like Viniferol® from grape shoots, Vitisin® from grape roots or coffee grounds from Truth Coffee are proof that circular beauty is not only possible but powerful. With our own revenue up 244% this year and the global category growing rapidly, ENOUGH. is proud to be shaping the future of sustainable beauty.”
Additional innovations by ENOUGH. will include an anti-ageing serum and a hair serum.
Find ENOUGH online at: https://www.its-enough.com/
Instagram: https://www.instagram.com/enough.beautyhealth/
About ENOUGH. Beauty Health
ENOUGH. is a pioneering upcycled beauty brand that transforms natural byproducts into high-performance products. With a strong commitment to sustainability, clean beauty and ethics, ENOUGH. is redefining Beauty-Health with effective, multipurpose formulations that are vegan, cruelty-free and environmentally conscious. Learn more at www.its-enough.com or follow @enough.beautyhealth.
