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What’s the secret to radiant skin?

HYDRATION, OF COURSE! A FUNDAMENTAL STEP IN EVERY BEAUTY ROUTINE

Skin consists of 70% WATER, so it constantly needs water to stay healthy and defend itself against daily external aggressors.

Dehydrated skin lacks water. When skin is dehydrated, the hydrolipidic film (protective film on the skin surface) is altered. This affects the barrier function of the stratum corneum (superficial layer of the epidermis). When skin lacks water, this can cause the cells at the surface of the skin to lose their cohesion, which can lead to excessive evaporation of water contained in the epidermis.

SIGNS OF DEHYDRATION

Fine dehydration lines
Tightness & discomfort
Lack of suppleness dull
Rough complexion

Scientific Innovation for maximum skin hydration

In partnership with Stanford University, Pierre Fabre Dermo-Cosmetic Laboratories developed a mathematical model that provides an objective description of dehydrated skin1. The more dehydrated the skin is, the more it curves, increasing cutaneous stress and creating tightness and discomfort. The more hydrated the skin, the fuller and more radiant it will appear.

Based on this one-of-a-kind model, Avène Dermatological Laboratories tested different combinations of ingredients and identified a highly effective complex in reducing skin strain and therefore hydrating skin.

A UNIQUE, PATENTED² COMPLEX WITH A WATER RESERVOIR EFFECT

Made from a carefully selected trio of lipids including esters and sterols (Isocetyl stearoyl stearate, Triethylhexanoin and Phytosterol) with intense hydrating properties, Cohederm™ acts on the skin strain caused by dehydration.

ULTRA-EFFECTIVE, THIS LUXURIOUS COMPLEX ENSURES:

Restoration of the surface hydrolipidic film.
Improved cohesion of the epidermal barrier and stabilization of inter-cellular spaces in the stratum corneum.
The creation of water reservoirs within the stratum corneum, capable of capturing and retaining Avène

Avène Thermal Spring Water

An infinite source of hydration for sensitive skin…

A HIGH CONCENTRATION FOR ULTRA SOOTHING BENEFITS

Naturally soothing and softening, the full power of Avène Thermal Spring Water is harnessed through this innovative complex. Avène Thermal Spring Water is diffused within the skin and helps replenish water reservoirs.

2 Hydrance AQ Lifestyle 01

NEW

Inspired by Japanese beauty rituals, Avène Dermatological Laboratories introduces a new all-in-one hydrating skin care solution, adapted to suit all types of sensitive skin.

24H HYDRATION³

Cohederm™ complex rehydrates and fortifies the skin barrier to prevent water loss. It restores the skin’s water reservoirs, boosts radiance and restores suppleness.

ANTI-FATIGUE & ANTIOXIDANT

Dextran Sulfate and Pre-tocopheryl work together to decongest and revitalize the skin, while protecting it from the harmful effects of free radicals.

SOOTHES

A high concentration of Avène Thermal Spring Water (75%) offers intense soothing and softening benefits.

FRESH, AQUA-GEL TEXTURE

The formula contains a 3D mesh of active ingredients, creating a gel network containing droplets of emollient, CohedermTM complex and Avène Thermal Spring Water. The product melts into your skin and provides a glowing, dewy look.

MULTIPLE USES

AS A DAY CREAM: apply by smoothing outward from the center of the face and neck.
AS A SLEEPING MASK: apply a thick layer as a sleeping mask for an incredibly fresh
AROUND THE EYE CONTOUR AREA: apply from the inner to the outer eye contour area, to refresh this sensitive, fragile zone.

Other products in the Hydrance range

HYDRANCE INTENSE REHYDRATING SERUM

Unique CohedermTM complex with a high concentration of Avène Thermal Spring Water (77%) provides intense, long lasting hydration and soothing benefits. The aqua-film texture leaves an invisible veil of moisture on the skin. Smoothes fine dehydration lines and restores suppleness and luminosity. Suitable for all skin types.

10 hydrance

HYDRANCE UV – LIGHT

Unique Cohederm™ complex and Avène Thermal Spring Water provides long lasting hydration and soothing benefits. Ideal as a daily moisturizer. Sebo-absorbing capsules – mattify and control shine. SPF 30 + Pre-tocopheryl – protects the skin from UV rays and free radicals. Suitable for normal to combination skin.

11 hydrance

HYDRANCE UV – RICH

Unique CohedermTM complex and Avène Thermal Spring Water provides long lasting hydration and soothing benefits. Ideal as a daily moisturizer. Nourishing, creamy texture. SPF 30 + Pre-tocopheryl – protects the skin from UV rays and free radicals. Suitable for dry skin.

12 hydrance

Price?

Cost of Hydrance aqua gel is R349.00 for 50ml (as at May 2020)

Where to buy?

Available at Clicks, Dis-Chem, www.dermastore.co.za and selected independent retailers

Get in touch with Eau Thermale Avène

Website: www.eau-thermale-avene.co.za

Facebook: www.facebook.com/AveneSouthAfrica

Instagram: www.instagram.com/avene_sa

Biniek, K, Tfayli, A, Vyumvuhore, R, et al. Measurement of the biomechanical function and structure of ex vivo drying skin using raman spectral analysis and its modulation with emollient mixtures. Exp Dermatol. 2018; 27: 901– 908. https://doi.org/10.1111/exd.13721.
Patent pending
Hydration kinetics, 22 subjects, single application.
Hydration kinetics, 16 subjects, single application. 5. Hydration kinetics, 22 subjects, single application.

Rochelle Friedman

Aesthetic Appointment | Website

Rochelle is the founder and driving force behind Aesthetic Appointment. With a passion for the aesthetics and pro-ageing industry in South Africa, she has been in the aesthetic publishing industry since 2012, dedicated to creating a valuable platform for insights and knowledge, bridging the gap between patients and doctors - delivering reliable, medical-based information. Rochelle firmly believes in the power of a good skincare regimen, especially when started at home, and is committed to educating consumers about the myriad of treatments, procedures, and products available to them.