*Sponsored post: E45*
Whether it’s freezing cold or sweltering hot, your skin deserves some attention. Instead of overhauling your routine every few months, the key is to gently tweak it to suit the changing seasons. E45 has launched a new face care range that caters to dry, sensitive, and eczema-prone skin, making it easier than ever to keep your skin hydrated and healthy all year round.
Winter: Lock in moisture
Winter is notorious for drying out your skin. Between cold air, indoor heating, and harsh winds, your skin can feel tight and flaky. To combat this, switch to intensely hydrating products with emollients and nourishing oils. E45’s range offers exactly what your skin needs to stay moisturised without clogging your pores.
Summer: Keep your skin light and balanced
Hot and humid weather can wreak havoc on your skin’s pH balance, leading to clogged pores and dehydration. The E45 range includes lightweight products with ingredients like vitamin E, designed to keep your skin protected and hydrated during the warmer months.
The E45 face care range
E45 has introduced a versatile face care range that’s perfect for dry, sensitive, and eczema-prone skin. Each product is designed to hydrate, soothe, and protect, ensuring that your skin looks and feels its best, no matter the season. Here’s a closer look at each product:
The E45 Face Foaming Cleanser
R209.95 (150ml)
Reaches deep into your pores to remove dirt, impurities, and make-up without compromising your skin’s natural moisture barrier3a. It’s soothing, hydrating, and nourishing,3b and helps your skin stay plump and youthful3c.
The E45 Hydrating Face Serum
R349.95 (30ml)
Provides instant hydration,4a locking in moisture for 48 hours4b. After just one application, the skin is 55% more hydrated4c. Its superpower is its clinically proven, triple moisturising complex,4d including microalgae4e that protects your skin from drying out4f in icy winters and dehydrating summers.
The E45 Daily Protect Moisturiser with SPF 30, UVA and UVB filters1a
R249.95 (50ml)
An intensely hydrating1b face cream that soothes, softens, and protects1c. Three emollient ingredients1d lock in moisture,1e help restore your natural skin barrier,1f and give you long-lasting hydration1f without clogging your pores1g.
The E45 Face Night Cream
R249.95 (50ml)
Another intensive moisturising cream2a. Formulated with five deeply nourishing oils2b and rich in antioxidants,2c it hydrates, softens,2d and promotes skin recovery2e from daily damage (like the summer sun or winter wind). It’s light, quick-absorbing, and won’t clog pores2f.
The E45 Lips & Dry Skin Balm
R235.00 (30ml)
So versatile you’ll want to use it all year round. Our lips are particularly vulnerable to changes in weather, but you can apply this nourishing5a number on your body, face, and hands5b. Made with purified lanolin,5c vitamin E,5d and beeswax,5e this balm leaves your skin feeling hydrated, soft, and supple5f.
Where to buy
The new E45 face care range is available at selected independent pharmacies, as well as Clicks, Dis-Chem, and Takealot. For more information on E45 products, visit E45’s official website.
Stay in the know about the newest developments at E45 by connecting with them on social media:
References:
1. E45 Cleanser Final Claims Grid, October 2021.
2. E45 SPF Day Cream Proof of Effect, December 2022.
3. E45 Face Night Cream Proof of Effect, January 2023.
4. E45 Hyaluronic Acid Serum Claim Support, January 2023.
5. E45 Lips & Dry Spots Balm Proof of Effect, December 2023.
Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016543. July 2024.