*Sponsored post: IQ Skin Intelligence Skin Care*

Summer is all about enjoying the outdoors and soaking up the sunshine. However, with those sunny days comes a challenge that many of us tend to overlook: protecting our skin. IQ Skin Care – a South African, dermatologist-developed brand – offers a range of products designed not only to treat the skin but also to protect it from our beautiful yet harsh climate.

Being local, they really do understand our skin’s needs to survive a South African summer. Here’s a guide to navigating this time of year and ensuring your skin remains well-protected.

Understanding the impact of sun exposure on the skin

Before we dive into a routine, let’s clarify why sun care is non-negotiable.

Whether the sky is clear or overcast, UV rays are ever-present and can cause damage. These rays penetrate the skin, causing everything from immediate effects like sunburn to long-term concerns like premature ageing and hyperpigmentation. Prolonged sun exposure can weaken the skin barrier, leading to moisture loss and increased sensitivity – all of which we want to avoid.

Your summer skincare essentials

Skincare routines have become overly complex lately, which can be off-putting. Life is busy enough, and adding complicated steps isn’t always practical.

To simplify things, we’ve outlined three essential steps for summer skincare, using IQ Skincare products to help you achieve great results and stay protected.

Step 1: Cleanse and prep

Start each day fresh. Choose a cleanser you enjoy and that feels right for your skin type. If you prefer a gel-based cleanser, go for that. If your skin is dry or sensitive, opt for a creamier, gentler option.

IQ offers a range of cleansing products for different skincare needs, so pick one that suits you best.

Follow your cleanse with toning. A toner is an important part of the cleansing routine, as it removes excess sebum and prepares the skin for better absorption of products that follow.

The IQ ClearStart Toner contains salicylic acid, a chemical exfoliant that helps keep pores clear and removes dry, flaky skin, which can result from sun and heat exposure. This will prep your skin for anything that follows.

Step 2: Treat and rehydrate

Address specific skin concerns with targeted treatments. One effective ingredient that has been trending and is great for many skin types, is vitamin C.

IQ’s 10% Vitamin C Serum Shot is clinically proven to reduce dark marks. If you’ve experienced an increase in dark spots or hyperpigmentation due to sun exposure, this product is a great addition to your routine.

Follow this with a good moisturiser, like IQ’s UltraEven Day Cream, to boost hydration and support the brightening effects of vitamin C. The UltraEven range includes niacinamide, a powerhouse ingredient known for its even tone-promoting properties. Together, these two products are a winning combination for radiant skin.

Step 3: Protect with a broad-spectrum sunscreen

SPF is the most essential part of any skincare routine. There’s absolutely no point in using other products if you’re not protecting your skin from the sun. Exposure to UVA and UVB rays can undo the benefits of your skincare (and if we’re being honest, waste your hard-earned money). Apply sunscreen daily, even when it’s cloudy, and reapply after swimming, exercising, or towelling off.

IQ’s SPF50 Sunscreen offers powerful, broad-spectrum protection against both UVA and UVB rays. It’s a lightweight, non-greasy cream that absorbs quickly and leaves no white cast. It also provides water-resistant coverage – perfect for beach and pool days.

Conclusion: The smart way to sun care

Summer skincare doesn’t have to be complicated, but it does need to be intentional. Prioritise your skin’s health to avoid long-term damage.

With IQ Skincare, you can enjoy summer to the fullest and feel confident that your skin is protected.

By adopting a consistent routine using these three easy steps, you’re not only preserving your skin’s vitality but also enhancing its natural radiance. So go ahead, bask in the sun, but do it wisely.