Male aesthetics has evolved rapidly over the past decade, with more men seeking subtle treatments that help them look refreshed, confident and well cared for. Dr Juanri Jonck explains that male faces are not simply larger versions of female faces, and that treating them requires a different understanding of anatomy, structure and proportion. When male facial features are respected and enhanced rather than softened, results look natural, balanced and unmistakably masculine.
Aesthetic medicine has changed dramatically over the past decade, and one of the most noticeable shifts has been the rise in male patients seeking treatment. More men are choosing subtle, strategic aesthetic procedures that help them look refreshed, confident and well cared for, without looking “done”. In my practice, I see this as a positive evolution toward self-care that respects individuality and masculine facial structure.
Male aesthetics is not about treating men as larger versions of women. Male facial anatomy is distinct, and understanding these differences is essential for achieving natural, masculine results.
Understanding Male Facial Anatomy
When treating male patients, I always begin with anatomy. Masculine facial features rely heavily on structure, proportion and projection, and this influences every treatment decision.
1. Bone Structure
Men typically have more angular and prominent skeletal features, including:
- A stronger brow ridge.
- A more defined jawline.
- A broader, squarer chin.
These landmarks guide treatment planning and ensure that results enhance masculine definition rather than soften it.
2. Soft Tissue Distribution
Men generally have:
- Thicker skin.
- Greater muscle mass in the jaw and temple area.
- Different fat distribution patterns, often concentrated around the jawline and chin.
These characteristics affect how injectable products behave and how they should be placed to avoid feminising the face.
3. Facial Ratios and Proportions
Male faces tend to be:
- Broader and longer.
- Defined by a lower brow position.
- Characterised by stronger mid-to-lower face projection.
A projected chin and a structured jawline are key markers of masculinity. An under-projected chin can create a weaker profile and disrupt overall balance.
In male patients, my main focus is often strengthening the jawline and chin, treating scar tissue, and improving overall facial structure in a way that builds confidence.
Most Popular Aesthetic Treatments for Men
1. Toxin and Preventative Injectables
Men usually develop deeper expression lines due to stronger facial muscles and thicker skin. Toxin helps soften existing wrinkles and prevent new ones from forming, while preserving masculine movement and expression. The goal is a rested, healthier appearance rather than a frozen look.
2. Under-Eye Rejuvenation with Hyaluronic Acid Fillers
Hyaluronic acid fillers are commonly used to treat hollow or tired-looking under-eyes. By restoring gentle volume and hydration, the face appears fresher and more energised. This is one of the most requested treatments among male patients.
3. Jawline and Chin Sculpting with Structural Fillers
High-density hyaluronic acid fillers designed for contouring are used to enhance jawline definition and chin projection. These treatments sharpen facial structure, improve proportions and reinforce masculine features.
4. Collagen-Stimulating Biostimulators (PLLA and CaHA)
Poly-L-lactic acid (PLLA) and Calcium Hydroxylapatite (CaHA) are long-lasting injectables that stimulate collagen types I and III. They improve skin density, firmness and structural support, making them ideal for men who want subtle, natural improvement without a filled appearance.
These treatments reflect what most men want: refinement, stronger structure and a healthier look, always delivered in a way that respects male facial anatomy.
Why Men Choose Aesthetic Treatments
Male patients usually seek treatment to:
- Improve self-esteem.
- Strengthen facial features.
- Address scars or visible signs of ageing.
- Maintain a professional and energised appearance.
For many men, aesthetic medicine is about enhancing what is already there rather than changing their identity. The focus remains on structure, collagen stimulation and confidence.
Every Face Is Unique
Every patient has their own goals and concerns. However, consistent patterns emerge when treating men. They want to look stronger, more structured and more confident, while maintaining a natural and unmistakably masculine appearance.
When aesthetic treatments are guided by anatomy and individuality, the results should look effortless, balanced and authentic.
About the author
MBChB (Pret)
Dr Juanri Jonck is a medical doctor based at lifeLAB in Pretoria and serves as a medical advisor for BST Global Aesthetic Connection. She is dedicated to enhancing natural beauty and restoring confidence through a holistic, individualised approach to patient care. Her primary focus lies in orthomolecular medicine and the importance of health optimisation through nutraceuticals, not only to prevent but also to treat certain pathological processes. She has a special interest in Aesthetic Medicine, Hormone Optimisation, IV Nutrient Therapy, and Lifestyle Improvement. Dr Jonck believes that anti-ageing begins from within, and that a natural, refreshed appearance is best achieved through internal balance. By evaluating and optimising hormone and nutrient levels, she helps patients function at their optimum health level and achieve sustainable, long-term wellbeing.