*Sponsored Post*

Re-energising and transforming hair to leave it visibly healthier, more responsive to styling and feeling reborn

System Professional is an industry leader in the science of hair care and now its scientists, in co-creation with top stylists, have succeeded in unlocking the secret to re-energizing and transforming hair. It’s through a ground-breaking discovery that scientists have discovered that each of us have our own hair energy profile that is as unique as our fingerprint, and that hair can be visibly transformed via a revolutionary new ENERGYCODE™ COMPLEX.

This major leap forward in the science of hair care has informed the creation of innovative and wholly new System Professional in-salon treatments and an at- home product range with ENERGYCODE™ COMPLEX, which is now available in selected salons nationwide.

“Whilst keratin acts as the hair’s main building block, this new research has shown that lipids (just 4% of the hair’s composition), have a uniquely active influence upon hair, acting as a kind of flexible ‘cement’ to bind the keratin ‘bricks’. Managing the right levels and condition of both keratin and lipids in an individual’s hair is the key to influencing its structure which ultimately will determine whether hair is smooth or frizzy, shiny or dull, limp or full of bounce” comments Dr. Ramon Grimalt, independent hair biologist and Professor of Dermatology at the University of Barcelona.

So what does great “Hair Energy” look like?

“Hair with the right energy levels is responsive to styling, manageable and has a glossy shine and comb-ability – it’s not tired, limp or dull, it’s alive with youthfulness and vitality,” says Maria Castan, System Professional Senior Scientist.

System Professional ENERGYCODE MAPPING®

The first step towards restoring “Hair Energy” is to diagnose an individual’s unique hair energy profile using System Professional’s new ENERGYCODE MAPPING® hair and scalp analysis in the salon. System Professional experts have developed special ENERGYCODE MAPPING® diagnostic tools, an in-salon app for use by hair care consultants in the salon and a self-assessment tool on the website for an initial diagnosis at home.

Once a hair energy profile has been diagnosed, a personalised regimen of new System Professional treatment and products with ENERGYCODE™ COMPLEX can be prescribed, out of over 174,000,000 possible care combinations.

What’s in it?

Inspired by luxury skincare science, new System Professional ENERGYCODE™ COMPLEX is a patented combination of five naturally occurring active lipids and other powerful ingredients that helps restore hair’s energy for responsiveness, help reduce hair damage and improve manageability. ENERGYCODE™ COMPLEX comprises:

VITAMINE B AMIDE – Commonly used as a multi-tasking skincare ingredient, maintains moisture balance within the scalp layers.
CAFFEINE – Increases blood circulation in the scalp.
HISTIDINE – Replenishes the natural protein structure of the hair and protects it against free radical damage. Copper in wash water can be a generator of free radicals that can become activated when coloring hair or when hair is exposed to UV light. These reactive molecules are ultimately responsible for hair damage as well as causing colour fade and loss of colour vibrancy. HISTIDINE penetrates into the hair and protects it over time by encapsulating and removing copper from hair.
NATURAL LIPIDS – Two natural lipids – Glyceryl Monoleate & Oleic Acid, help maintain the structural integrity of hair. Hair lipids are the ‘cement’ that holds hair keratin together. They are important to overall hair structure and we need to replenish them to maintain hair’s structural integrity. These natural occurring lipids replenish the hair’s own internal lipids thus decreasing protein loss, improving hair torsion and combing properties.

New System Professional treatments with ENERGYCODE™ COMPLEX are truly bespoke and luxurious in-salon experiences; infused with a prestige floriental fragrance base that’s common to all products then further enriched with different top notes depending on the line, for a uniquely personal aroma. Varying from express leave-ins, to rinse-out care to indulgent rituals, there are infinite luxurious combinations to meet each individual’s hair care needs.

Where can I get it?

The new System Professional treatment and at-home product range with ENERGYCODE™ COMPLEX as well as the ENERGYCODE MAPPING® hair and scalp diagnosis is now available in selected salons nationwide.

Get in touch with System Professional

Facebook: www.facebook.com/System-Professional-South-Africa

Instagram: www.instagram.com/system_professional_sa

Exclusively distributed in South Africa by Modern Hair Beauty.

Modern Hair & Beauty is a proud distributor of the Coty owned brands Wella Professionals, System Professional, Sebastian Professional, Kadus Professional and Nioxin. We also distribute the professional hair brands Sweet, Cricket, Ikoo, Swish, Stone and Cloud Nine. In the professional beauty market we are the distributors of the luxurious, professional skincare brand, Intraceuticals.

Our expertise and passion for the professional hair-salon market is our strength. Our company (previously Wella SA) has been the custodian of the Wella Professionals brands in sub-Saharan Africa since the 1950’s and continue to be a truly supportive partner to our many loyal customers.

Rochelle Friedman

Aesthetic Appointment | Website

Rochelle is the founder and driving force behind Aesthetic Appointment. With a passion for the aesthetics and pro-ageing industry in South Africa, she has been in the aesthetic publishing industry since 2012, dedicated to creating a valuable platform for insights and knowledge, bridging the gap between patients and doctors - delivering reliable, medical-based information. Rochelle firmly believes in the power of a good skincare regimen, especially when started at home, and is committed to educating consumers about the myriad of treatments, procedures, and products available to them.