Let the stampede commence! Skincare’s most famous elephant is set to debut in the South African market via authorised distributor The Beauty Bag South Africa on Tuesday, 22 November 2022. Considered one of the pioneering ‘clean-clinical’ brands on the market, Drunk Elephant’s commitment to creating effective, cruelty-free and vegan skincare products – with playful packaging and pops of neon – has advocated ingredient transparency in the industry.
The highly anticipated launch marks a key milestone for The Beauty Bag South Africa, which represents a diverse portfolio of prestigious international beauty brands – including SugarBear, Charlotte Tilbury, Strip Makeup, The BrowGal, Naked Sundays, Isle of Paradise, Glow Hub Beauty, Scientia Beauty, Sol de Janeiro, Booby Tape, HAIRtamin, Hairburst, Olaplex, Beauty Works and The Patch Brand, to mention but a few.
Brand philosophy
Since its launch in 2012, Drunk Elephant has garnered cult beauty status for its range of skincare products that are free of ‘suspicious’ ingredients. Termed the ‘suspicious six’ by founder Tiffany Masterson – a busy mother-turned-beauty entrepreneur – she began formulating products without any essential oils, drying alcohols, silicones, chemical sunscreens and fragrances, dyes and sodium lauryl sulphates (SLS). What her products do contain are the likes of topical acids and African marula oil, which an old story says can make elephants drunk.
Hero products
Whether you’ve been dying to try Drunk Elephant’s famous T.L.C. Sukari Babyfacial exfoliating mask at night or its Umbra Sheer Physical Daily Defense SPF 30 mineral sunscreen at the beach, the fan-favourite brand has every complexion necessity covered. If you’re new to Drunk Elephant, these are the 10 hero products that are worthy of a spot in your skincare routine.
- Drunk Elephant T.L.C. Sukari Babyfacial – A pro-quality AHA/BHA ‘facial’ that resurfaces to reveal greater clarity, improved skin texture and tone as well as a more youthful-looking radiance.
- Drunk Elephant Beste No. 9 Jelly Cleanser – An innovative jelly cleanser that removes all traces of makeup, excess oil, pollution and any other grime from the day.
- Drunk Elephant C-Firma Fresh Day Serum – A potent 15% vitamin C day serum packed with antioxidants, nutrients and fruit enzymes to visibly firm, brighten and improve the signs of photoageing.
- Drunk Elephant B-Hydra Intensive Hydration Serum – A cool drink of water for thirsty skin. This ultra-hydrating serum replenishes the complexion and improves the look of skin tone and texture.
- Drunk Elephant Protini Powerpeptide Resurf Serum – This mega-strength serum combines skin-fortifying signal peptides, growth factors and amino acids with lactic acid for a dramatic improvement in the appearance of skin’s texture, tone, radiance and bounce.
- Drunk Elephant T.L.C. Framboos Glycolic Night Serum – A high-tech AHA/BHA gel that resurfaces dull, congested skin by gently lifting away dead skin cells and dramatically improving the appearance of skin’s tone and texture, fine lines, wrinkles and pores.
- Drunk Elephant C-Tango Multivitamin Eye Cream – A rich and restorative eye cream featuring a brightening combination of eight peptides, five forms of vitamin C and cucumber extract for firmer, stronger-looking skin around the eye area.
- Drunk Elephant Lala Retro Whipped Cream – This multifaceted rescue cream provides replenishing barrier support by reinforcing skin’s acid mantle and defending against the effects of everyday stressors.
- Drunk Elephant Virgin Marula Luxury Facial Oil – Rich in critical antioxidants and omegas 6 and 9, marula in its purest form nourishes and balances while restoring a youthful glow.
- Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30 – A sheer physical sunscreen that delivers broad-spectrum UVA/UVB protection and helps aid in the prevention of free radical and oxidative damage.
Where to buy?
Drunk Elephant products will be available for purchase from The Beauty Bag’s website www.thebeautybag.co.za and Superbalist www.superbalist.com
Rochelle is the founder and driving force behind Aesthetic Appointment. With a passion for the aesthetics and pro-ageing industry in South Africa, she has been in the aesthetic publishing industry since 2012, dedicated to creating a valuable platform for insights and knowledge, bridging the gap between patients and doctors - delivering reliable, medical-based information. Rochelle firmly believes in the power of a good skincare regimen, especially when started at home, and is committed to educating consumers about the myriad of treatments, procedures, and products available to them.
- Rochelle Friedmanhttps://www.aestheticappointment.co.za/author/rochelle
- Rochelle Friedmanhttps://www.aestheticappointment.co.za/author/rochelle
- Rochelle Friedmanhttps://www.aestheticappointment.co.za/author/rochelle
- Rochelle Friedmanhttps://www.aestheticappointment.co.za/author/rochelle
