Kelli’s no stranger to the beauty biz, with this being her thirteenth year in the industry. She’s got over 100 issues of FAIRLADY Magazine under her belt, where she worked her way up from Beauty Intern to Beauty Editor. She had two loves – beauty styling, along with beauty writing but the main reason for her putting pen to paper each issue was the community she built – full of fellow beauty enthusiasts, sharing everything from their favourite fragrances to their skincare woes. Since leaving FAIRLADY in 2018 to pursue her own business of beauty content creation, consulting, social media management and more, she’s had the honour of working with both local and international brands, creating successful, personalised workshops in the makeup, skincare and fragrance space. She currently manages the marketing of some of SA’s most loved beauty brands and freelances for glossy Modern Beauty, Edgars Beauty Hub and Benefits Magazine. And now, she gets to add Aesthetic Appointment to her proud list of accomplishments.
